To discover the answer to something, you must question everything.

Where did the saying “think outside the box” come from?

Apparently, think outside the box is a metaphor that means to think differently, unconventionally, or from a new perspective. It originated with a literal box. The first experiment was conducted in 1945 by Karl Duncker. Duncker was a member of the Gestalt school of psychology, & he presented volunteer subjects with a box containing a candle, some matches, and some thumb tacks. The subjects were asked to attach the candle to the wall. Many tried tacking the candle directly to the wall, but the tacks were generally too short for the purpose. Others broke out the matches and lit the candle, melting it so that the wax dripped onto the wall, and attempted to stick the candle on that way. Still no luck. Relatively few people, Duncker found, put the candle in the box and tacked the box to the wall. Subjects saw the box not as a specific tool or a shape, but as a function of its place in the overall experiment. They couldn’t “think outside the box,” which in this case involved thinking inside the box.

So, the actual saying “think outside the box” came from an experiment that involved people who couldn't think inside a box. Interesting isn’t it?

There is a rather new TV series out called Mr. Robot, and it’s just finished it’s second season finale. The Series (Spoiler Alert) is about young, anti-social computer programmer called Elliot who works as a cybersecurity engineer during the day, but at night he is a vigilante hacker. He is recruited by the mysterious leader of an underground group of hackers to join their organization. Elliot’s task? Help bring down corporate America, including the company he is paid to protect. Although he works for a corporation, his personal beliefs make it hard to resist the urge to take down the heads of multinational companies that he believes are running — and ruining — the world. 

Alright you say, ‘so what, it’s a good plot’. But that links to my title of this post, don’t think outside the box. The company which is sponsoring the series posting it worldwide, making trailer advertisements on Youtube, Facebook, Twitter and the TV is who?


Let that sink in. One of the biggest corporations in the world, in fact at the moment the 8th biggest online retailer, is sponsoring a TV series in which involves a group of hackers attempting to revolt against a huge multinational corporation which is in control of most of the world.
Any questions raised? However, this isn’t necessarily just about Amazon; consider the fact that a corporation is promoting a TV series about taking down a corporation. I know I’m repeating myself, but look at it, it’s the art of misdirection and misdirection is a form of deception, in which the attention of an audience (Society) is focused on one thing (The contents being fictional in a TV show) in order to distract its attention from another (the content being the reality).

The entire purpose of these huge companies promoting this type of scheme (which is that these massive businesses are run corruptly, wanting to seize control over every aspect of our everyday lives) is based on reverse psychology, which is a technique “involving the approval of a belief or behaviour that is opposite to the one desired, with the expectation that this approach will encourage the subject into the persuasion to do what actually is desired and the opposite of what is suggested”, in which our illusion of free will leads us to believe, that these Corporations are loving watching what we do on our daily basis through the use of cameras, microphones, search history and phones, love watching our disgustingly impulsive desire for the materialistic items they provide, giving all money they receive for charity into their CEO’s pockets, exploiting the planet we live on, pushing aside and stamping on the most vulnerable and poorest and most of all; for us not to realise this and allow the continuance.
Call it what you want, but I consider this following proverb to be the answer to my curiosity.

sometimes the best hiding place is the one that’s in plain sight”  – Stephanie Meyer.

Cal, sgo.